The world of consumer healthcare is expanding constantly, from wearable technology to slick smartphone applications. Consumers are no longer at the mercy of the latest data on websites like WebMD or what happens comes up in a Google search or the morning news. Thankfully, there are countless innovators in the field of digital healthcare who strive to make things easier for consumers, providing the information and insight they’ve been clamoring for and may never knew existed.
This is why we’re excited to have representatives from some of the most intriguing startups throughout the local community come and speak on a panel as part of Discover Brigham – October 7, 2015. Moderated by Pulitzer Prize-winner Katie Kingsbury, a Deputy Managing Editor at The Boston Globe, the panel will gather some of the brightest minds in digital healthcare to talk about how their products actively engage consumers in their health and well-being. And, as forward-thinking as their ideas and innovations are now, what does the future hold? Their continued success is built upon buy-in, not just from consumers, but healthcare organizations large and small as well. So what’s the future hold, exactly? Swing by the Shapiro Breakout Room from 2-3 to hear all the answers from the innovators themselves.
Here are the members of the panel and brief descriptions of the cutting-edge technology they’ve pioneered:
Alaina Hanlon Adams, MS, PhD
With over 10 years of experience in preventive, self-diagnostic technology development and running technology start-ups, Alaina’s newest venture is NuPlanit. Over the past two years, NuPlanit has been providing evidence-based nutrition advice to consumers who struggle in identifying what they should or shouldn’t eat and drink. Or maybe it’s a question of portion control: How much is too much? Alaina’s focus on behavior modification and adopting new habits, as opposed to straight calorie counting, is what drives Nuplanit’s value to health-conscious consumers.
John Mitchell, MBA
John has over 20 years of experience in digital consumer behaviors and psychologies, which ultimately inspired him to create Medisafe, a cloud-synched mobile medication management platform, which promises “to give people the tools, support and information they need to take their medications the way they’re supposed to.” Medisafe recognizes that a significant number of patients in the U.S. deviate from the medication regimen that they’ve been prescribed. One might think that its sole purpose then is to educate patients about side-effects or contraindications. However, it’s important to mention that Medisafe is intended to be a resource for friends, families, and caregivers as well.
Derek is the Co-founder and Head of Change Collective, a Boston-based tech startup that has constructed an online class platform that promises to help consumers eat healthier, exercise more, be more productive, or even meditate. Like NuPlanit, Change Collective combines the power of proven behavior change principles and guidance from recognized experts to ensure that consumers see through to completion the promises they make to themselves and their bodies. Interesting fact about Derek: he helped develop Zeo, which was one of the first wearable devices that enabled people to measure and track their sleep patterns.
Dulcie Madden, MBA, MPH
Dulcie is one of the pioneers behind what’s become known as the smart nursery. Her company, Rest Devices, introduced the Mimo Baby Monitor to parents nationwide. What sets it apart from all other Baby Monitors? It sends information regarding your baby’s breathing pattern, body position, and skin temperature—all transmitted from sensors embedded in a onesie dubbed the Mimo Kimono—directly to your smartphone or tablet. Functioning sort of like a kiddy FitBit, Rest Devices has taken the concept of wearable health technology for adults and applied it to infants.